These are a few examples of digital communications tools which are straightforward and cost effective to develop, but can have a transforming impact on an organisation.

An online newsletter template will allow staff with no specific technical expertise to generate multiple editions. The newsletter, once prepared can be emailed to a database of subscribers and customers as well as being archived on the organisation’s website. An e-zine performs a similar function, while dealing with a broader range of issues and including contributions from multiple writers and sources.

Online polls allow visitors to interact with an organisation by registering their opinion on topics raised, while also seeing the opinions of fellow subscribers. Polls also provide valuable feedback from the market, allowing the organisation ‘test the water’ on issues and events. Bulletin boards fulfill a similar information sharing role, providing a space for site visitors to post and respond to issues, notices and alerts, which are mediated, and which act as a further link between prospects, customers and an organisation.

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