Digital Campaign Manager

This digital marketing tool integrates traditional and digital elements of direct marketing and direct response campaigns to increase the rate of return and value for money.

Around 5-10% of direct mail is actually opened by recipients, but up to 60% of emails are opened. Building on a database of subscribers or customers the Digital Campaign Manager combines the relationship-building value of permissions-based marketing strategies with the efficiencies and accuracy of the web.

Direct marketing campaigns, including supporting TV and radio promotions, are integrated with a digital platform, which generates email alerts, feed back or purchase forms and even SMS alerts. The Campaign Manager works to increase the response rate and radically improve return on every Euro spent. Successful applications include the Travel and Financial services sectors.

As well as storing and presenting different campaign information, the Campaign Manager allows the user to put together campaigns to work closely with seasonal and tactical direct mail campaigns, advertising campaigns and to take advantage of customer databases. The Manager can also link up with other stakeholder organisations for joint promotions.

This tool adds immense value to the customer relationship management function for any organisation by:

• Complementing off-line or traditional media targeting efforts
  
  
• Achieving a higher response rate through higher read rate for email messages
  
  
• Reducing the heavy cost of producing and distributing promotional material; fliers, inserts and brochures, through national print media
  
  
• Incorporating an inbuilt reply mechanism for subscribers, which provides a valuable immediate feedback channel
  
  
• Allowing the market to feed back instantly facilitating relationship building through data exchange.